The Origins of Born x Raised
Born x Raised was founded in 2013 by Spanto and 2Tone, two Los Angeles natives who sought to combine their love for skateboarding, music, and street art into a clothing brand that reflected their city’s eclectic and diverse nature. Drawing inspiration from the gritty and authentic energy of L.A.'s streets, the brand’s creators wanted to establish something that felt personal yet universally appealing, capturing the essence of their upbringing and the dynamic culture they had grown up in.
The name itself, "Born x Raised," evokes a sense of pride in one’s roots. It signifies a connection to the streets, a deep-seated identity, and an understanding of the struggle, triumphs, and stories that make a city like Los Angeles unique. The founders wanted their clothing to reflect this ethos, celebrating the feeling of being both "born" into a place and "raised" by it—forever influenced by the environment that shaped them.
The Aesthetic and Design Philosophy
Born x Raised is known for its distinct aesthetic that blends bold typography, graphic art, and street-level sensibilities. The designs often incorporate elements of nostalgia, drawing from the golden age of skate culture, ‘90s streetwear, and L.A. gang culture. However, the brand’s emphasis is on storytelling—each piece of clothing serves as a canvas that communicates the experiences, values, and influences of its creators and their community.
The clothing line features a variety of items, from oversized hoodies and graphic t-shirts to jackets, hats, and accessories. The designs are often marked by simple yet striking visuals, including phrases such as "Born x Raised," "Westside," and "Los Angeles," which emphasize the brand's connection to the city. These phrases serve as a testament to the pride that Born x Raised feels for L.A. and its communities, highlighting the brand’s commitment to authenticity and local identity.
One of the standout features of the brand is its ability to blend high fashion with streetwear. While Born x Raised has roots in skate culture, it does not shy away from embracing luxury design elements and materials. This blending of the high and low has contributed to the brand's widespread appeal, attracting fashion-forward individuals and street culture enthusiasts alike.
Collaboration with Other Brands and Artists
Born x Raised's collaboration strategy has played a significant role in its growth and success. The brand has worked with a variety of high-profile companies and artists, further solidifying its position as a key player in the streetwear industry. Through collaborations with brands like Adidas, Nike, and Converse, as well as notable artists and designers, Born x Raised has expanded its reach and visibility within the fashion world.
These partnerships have allowed Born x Raised to create limited-edition collections that blend the iconic style of these major brands with its signature aesthetic. For example, the collaboration with Adidas produced a range of sneakers and sportswear that maintained the brand's street-focused identity while incorporating Adidas' sportswear expertise. Similarly, collaborations with local artists and creatives have allowed Born x Raised to feature unique, community-driven designs that celebrate the artistic spirit of Los Angeles.
The Brand's Cultural Impact
Born x Raised has become a cultural symbol of the evolving streetwear scene. Its success has been attributed to its ability to transcend clothing and become a lifestyle brand that resonates with a wide audience. The brand taps into the emotions and experiences of its followers, particularly the youth, by reflecting the realities of urban life and the diverse cultures that make Los Angeles a global trendsetter.
One of the key aspects of Born x Raised's cultural impact is its celebration of individuality. In a world where fashion is often driven by trends and fast consumption, Born x Raised encourages its community to embrace their unique identities and express themselves through clothing. The brand’s inclusive approach fosters a sense of belonging, inviting people from all walks of life to engage with its message of authenticity and self-expression.
Moreover, Born x Raised has become a voice for the local Los Angeles community, emphasizing the importance of representation and staying true to one's roots. This authenticity has resonated with individuals from various backgrounds, further expanding the brand’s influence beyond the confines of streetwear culture.
The Influence of Los Angeles
Los Angeles is not just a backdrop for Born x Raised—it is the beating heart of the brand. The city’s dynamic culture, diversity, and creative energy have shaped the brand’s identity and values. From the neighborhoods of Venice and Santa Monica to the heart of downtown L.A., Born x Raised is deeply tied to the local landscape. The brand’s founders have often spoken about how the city’s culture has informed their work, whether through the influence of L.A.’s skate scene, the music of the West Coast, or the art that adorns the city’s walls.
Born x Raised’s connection to Los Angeles goes beyond its aesthetic and design choices. The brand has been active in supporting local causes and initiatives, reflecting the city’s spirit of community and collaboration. Whether through charity events, fundraisers, or collaborations with local artists, Born x Raised has continually invested in the people and places that have shaped its success. In this way, the brand not only contributes to the cultural fabric of L.A. but also serves as an example of how fashion can be used to give back to the community.
Challenges and Future Growth
Despite its success, Born x Raised has faced challenges, particularly as the streetwear market has become more competitive and saturated. The rise of new streetwear brands and the increasing influence of social media influencers and celebrities have changed the landscape, making it more difficult for any one brand to maintain its position.
However, Born x Raised has managed to maintain its relevance by staying true to its roots and embracing new opportunities for growth. Its ability to adapt to trends while preserving its authentic identity has allowed it to remain a key player in the streetwear industry. Furthermore, the brand’s continued commitment to collaboration and community engagement suggests that its influence will continue to grow in the years to come.
Conclusion
Born x Raised has established itself as a prominent force in the world of streetwear, with a distinct aesthetic and a cultural impact that reaches far beyond fashion. With its roots firmly planted in Los Angeles, the brand has become a symbol of personal expression, community pride, and authenticity. As Born x Raised continues to evolve, it remains dedicated to its mission of celebrating individuality and the spirit of the streets. Through its innovative designs, impactful collaborations, and commitment to its roots, Born x Raised is poised to continue shaping the future of streetwear culture for years to come.